Noticeable Nostalgia

Happy New Year everyone!  I swear, this year I will keep a promise to myself to regularly post “reports” here on our REPORT web section – at least once a week…and if you want more of me, give me a call (610-841-4866).  I’m here for you!


We had a good Holiday season – our first here on Hamilton Street and our third in Allentown.  We like to step back after each season and reflect on what worked, what we need to work on…and what we can let go.  This year, the big change I think was a noticeable nostalgia (I’ll explain, I mean that in a good, positive, looking-forward kind of way) in downtown Allentown.   We aren’t the Christmas City and, frankly it can be a little daunting as a retailer to operate next door to one of the “10 best Christmas towns in the country.” (And, congratulations, by the way…we love Bethlehem!)

But Allentown is a growing, diverse city with a very strong retail past.  The Hess’s of our past are gone, but there is a new (still somewhat small, but enough to make it a destination) group of businesses who are bringing a unique perspective downtown.  We shopped at Good Guy, Sorrelli, Token, Assembly 88, the Archive and IO Beauty.  We got our Holiday haircuts at Jimmy’s and had drinks and food at a variety of restaurants.


Most striking to us was the very good customers, old and new, who made a point to come downtown to shop local in a town that’s kind of clawing (albeit with a lot of cash) it’s way back.  That’s where the good nostalgia comes in….  People love, (some loved, as in the past), Allentown, many have fond memories of the days you couldn’t fit on the crowded sidewalks while shopping downtown, and a growing number of them are willing to give the new Allentown another try.  It’s going to take time, but it’s happening.  Come along for the ride!


We are so happy to relaunch our website.  It is updated and reflects our new digs in downtown Allentown.  Allentown, as many of you may know, is truly undergoing a renaissance.  New office towers, apartment buildings, the PPL Center, the hockey and entertainment center, an Arts Walk...... 

People ARE moving downtown, many, many people are now working in center city (lunch time street traffic has turned into something out of the set of Suits!)  RE:find is part of a committed group of retailers who have taken a leap of faith and are at the forefront of Allentown's retail renaissance. 

It takes awhile to re-establish a shopping destination.  As any good Lehigh Valley native will tell you, not too long ago, Allentown was THE shopping destination for the entire Lehigh Valley.  Like many places, due to the changing nature of retail as well as the city itself, much of the retail of yesteryear went away. There are very few Hess', Allentown's premier department store, anymore, and for better or worse, they aren't coming back.  What is happening now in Allentown, like many cities throughout the country, is independent retailers are bringing their energy, expertise and unique perspectives to retail.  Retail stores are not going away -- they are an essential feature to a healthy and prosperous downtown. 

Allentown's retail sector is growing, and definitely worth a visit.  We are not your grandmother's Allentown (probably not even your sister's).  Change is happening very fast.  Keep up with it and come back for a visit!